PUBLIC RELATIONS LAUNCH LOGISTICS
Our work in the PR launch space is a direct connection to fleet management. ESI has been servicing our clients’ product launch projects since 1998, providing launch support for hundreds of new models.
Launching a new automobile to the media is an extremely high-profile, high-pressure, and high-stakes enterprise. Our clients enjoy an unusually high level of confidence that ESI will assure their success. Elements of our launch operations include:
- Integration with client team
- Advance planning, site scouting, and venue selection
- Drive route development (performance, off-road, lifestyle, functionality)
- Travel coordination
- Budget and planning
- Vehicle transportation
- Quality control: cosmetic, technical, road-testing and technology
- Coordinating with OEM engineering teams for appropriate environments elevations, road surfaces, off-road surfaces, climate, topography, weather, etc.