Mike Jackson, Chief Marketing Officer
Mike joined ESI in 2014, bringing his executive level experience at Chevrolet, Tesla, Pepsi-Cola and Coors Brewing to ESI. His automotive pedigree, marketing insight, and brand expertise has informed ESI’s strategy and helped to align our tactics with our clients’ objectives in a social media driven marketplace.
From the cola wars in the ‘80s, to the expansion of light beers in the ‘90s, and the SUV revolution in the 2000s, Mike firmly believes that product sampling and influencer marketing are essential components of every successful marketing plan.
- Guest contributor CNBC