Matt Lane, Executive VP: South
Executive Vice President
At the age of 18, Matt left the family farm in Big Buckle, Texas to hit the road with the NHRA, touring with Shirley Muldowney, Big Daddy Don Garlits, and the famous Hot Wheels Snake and Mongoose team. Matt found a more stable job as driver, delivering new cars to the media in 1998. He fulfilled every role in that business and was soon managing the whole operation. He joined ESI in 2002 and is responsible for growing that small regional office into a far-ranging operation covering most of south; from New Orleans to El Paso, from Houston to Kansas City and everywhere in between!
2016 brought a big promotion to EVP where Matt shares decades of vehicle management expertise, fleet operations, experiential marketing, and local knowledge to impress and delight our customers. He leads a dedicated Dallas team, 32 in number. Matt has forged strong media relationships and offers unique perspective and opportunities for OEMS and agency partners that can only be found in Texas…by a Texan.
Matt and the ESI team provide support to the Texas Truck Rodeo, the Texas State Fair, The Texas Auto Writers Association and the Texas Game & Wildlife Association. Manufacturers appreciate the truck culture in Texas and rely on Matt to deliver truck-based experiences for many outdoor sports publications. These excursions include serious off-roading game preserves, trailering trials, hunting, and fishing expeditions.